Case study · Parti.com · 2024
A two-sided marketplace for collectibles, rebuilt for trust.
A new identity, marketing site, and seller console for Parti — the marketplace where collectors actually meet sellers.
- Client
- Parti.com
- Year
- 2024
- Our role
- Brand, Product design
- Tags
- Marketplace, Brand, Web
The brief
Parti had product-market fit but a trust problem: buyers didn't know what they were getting and sellers didn't know what their listings looked like. We aligned both sides on the same language.
01
Research
Pairing analysis sessions with 12 sellers and 14 buyers — same listing, different mental models.
02
Outcomes
A consolidated listing primitive used across browse, detail, and seller console.
- 2.4xlist-to-sale conversion
- −37%support contact rate
- +18%GMV in the first quarter
- 11launch markets
