21 Jul 2026 · 9 min
What a design system is actually for
A component library is not a design system. The difference shows up eighteen months later, when the people who built it have moved on.
Writing
Notes from the studio floor.
What we have learned shipping product design, brand and web work — written for the people who have to make the decision, not for a conference stage.
11 Aug 2026 · 9 min · SaaS · UX · Activation
SaaS onboarding that survives the first session
Most onboarding teaches the product instead of delivering one outcome. The sequence that actually activates accounts, and how to measure it.
30 Jun 2026 · 8 min
Pricing pages are a comprehension problem
People rarely abandon pricing pages because the price is too high. They abandon them because they cannot work out which column is theirs.
9 Jun 2026 · 8 min
Research you can run in a week
Teams skip research because they picture a two-month study. Most product decisions need five conversations, a spreadsheet and an afternoon in your own data.
19 May 2026 · 8 min
When a redesign is the wrong answer
A full redesign resets everything you know about your product, including the things that were working. Here is when that trade is worth it.
28 Apr 2026 · 9 min
Designing AI features without the magic
AI features fail on ordinary interface problems: unclear scope, invisible state, and no way to correct a wrong answer. Patterns that fix each.
7 Apr 2026 · 8 min
Brand for startups that have not finished deciding
Early brand work fails when it is treated as a permanent answer. Build the parts that hold while the positioning is still moving.
17 Mar 2026 · 8 min
Motion that does work
Interface motion is not decoration. It explains where something came from, and it is the cheapest continuity you can buy — if the curve is right.
24 Feb 2026 · 8 min
Accessibility decisions that improve everything
Contrast, focus, target size and honest labels are accessibility requirements. They are also the fastest usability wins available.
3 Feb 2026 · 8 min
How to brief a design studio
The brief decides most of the outcome before anyone opens a design tool. What a studio needs, and what you can safely leave out.
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