# Parti.com case study — Lines & Frames

> A new identity, marketing site, and seller console for Parti — the marketplace where collectors actually meet sellers.

Source: https://lines-and-frames.vercel.app/work/parti-com

Case study · Parti.com · 2024

# A two-sided marketplace for collectibles, rebuilt for trust.

A new identity, marketing site, and seller console for Parti — the marketplace where collectors actually meet sellers.

Client

Parti.com

Year

2024

Our role

Brand, Product design

Tags

Marketplace, Brand, Web

The brief

Parti had product-market fit but a trust problem: buyers didn't know what they were getting and sellers didn't know what their listings looked like. We aligned both sides on the same language.

01

## Research

Pairing analysis sessions with 12 sellers and 14 buyers — same listing, different mental models.

02

## Outcomes

A consolidated listing primitive used across browse, detail, and seller console.

- 2.4x list-to-sale conversion
- −37% support contact rate
- +18% GMV in the first quarter
- 11 launch markets ← All work Next case Kick Learning →

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